Sweet-heat balance: The brown sugar caramelizes for a nice crust while the chili powder and spices add warmth without overpowering.
Variations: Add ½ tsp cinnamon for a warmer twist (pairs amazingly with pork or salmon), or swap in chipotle powder for smokier heat.
Usage ideas: Try on grilled pork tenderloin, blackened salmon, roasted sweet potatoes, or as a base for chili-seasoned popcorn.
Make it your own: For a salt-free version, omit salt and add when seasoning the food.